Software ecosystems and freemium business model
With respect to ecosystems and business models, my research activities include application developers’ multi-homing strategies and the dynamics in competition between mobile application ecosystems as well as the utilization of game analytics among small and medium-sized freemium developers. Within this line of research, I have also investigated the freemium model from a user perspective by examining the examined how the user experience differs between the paying and non-paying Spotify users.
Hyrynsalmi, Sami, Suominen, Arho & Mäntymäki, Matti (2016), “The Influence of Developer Multi-Homing on Competition between Software Ecosystems,” Journal of Systems and Software Vol. 111, January, pp. 119-127.
Koskenvoima, Antti & Mäntymäki, Matti (2015) “Why do small and medium-size freemium game developers use game analytics?” In proceedings of the 14th IFIP Conference on e-Business, e-Services and e-Society (I3E2015), Delft, The Netherlands, 13-15 October (Conference Best Paper Award)